We love movies. I consider the Entertainment Industry of Music, Film, Arts and Sciences, a hugely important key to current peace efforts worldwide. Without a doubt films of cultural diversity contribute to freedom as recent events in the middle east vividly show, and the world watches and roots for the outcome to be liberation.
ISA staffing has been involved with The Academy Awards since our beginnings. From the 1960’s we’ve watched as other domestic help agencies come and go or are sold into ‘new management’. We’ve watched changes that people still argue as the world watches Oscars with intrigue and awe. One billion people are projected to see the awards, while we proudly serve clients in The Entertainment Industry who made those films possible. My mother’s and my memory goes back to times of Oscars past, before current award trends (like whether to wear your hair as if you just rolled out of bed, or coiffed in a retro inspired style). Millions excitedly tune into this event hedging bets on who will win, tracking it by the hour (tweet).
We watch as our clients are nominated and we gladly see them become awarded winners for best producers, actors, directors, writers, etc., while we work tirelessly providing support staff for Oscars night and related events, before and after this iconic show, with Chefs, Party Staff, Chauffeurs, Event Planners, Organizers, and more.
During tuff times, movies do better because many who are out of work escape to films (as they’ve done in decades past including during WWII). We become reassured and feel new hope that things will eventually turn out just right for us all. Dreams are made in Hollywood, and Hollywood borrows peoples dreams in real life to make its stories. People in the film industry are uniquely prepared for a life “on stage”, at all times conscious of their audience. They’re gifted artists who are assisted by some of our other clients helping them win these awards that everyone wants, which translates to huge profits and more. The perks are famous and the headiness strong as audiences participate in starry eyed anticipation.
Behind the scenes lobbying are heads of studios & production companies, agents, business managers, lawyers, publicists, and more as the PR campaigns continue annually to bring in new winners. I remember some of the impact on fashion and politics that Oscars brought in the past.
Who could forget Marlon Brando’s famous none appearance in 1973, when a young native Indian woman (Sasheen Littlefeather), took the podium on his behalf (for Best Actor in Godfather), only to refuse his Oscar as a protest of how native people were portrayed in films. Many in the audience were angry and booed, while others saw it as a powerful watershed event.
Did it change things? Yes, too slowly. There are still way too few women on the production end of things and the cultural bias continues to rage on. So much room for improvement, that some go to extremes in reaction to work still left to be done. But there is also the positive to acknowledge and those who brought them about.
How about the time Barbara Streisand walked on stage in a bell-bottom pants suit designer Scassi thought would be a novel modern design. It was a daring change. Isn’t it amazing to contemplate that women were solelyÂ allowed to only wear gowns (for decades!) unless you were Jean Harlow, who could show up in a negligee and call it a gown (and we still love that look today).
Ms. Streisand’s outfit was made of sheer black tulle covered sequins. That famous look showedÂ transparent under bright lights and the world got an unexpected view when she stepped up to get best actress trophy for Funny Girl. She was the most photographed that evening not only for her Oscar, but for her fashion daring.
We love Audrey Hepburn and her fashion flair forever (the indelible Sabrina and Breakfast At Tiffany’s), but it was Streisand who set the trend for Cher’s famous costumes Bob Mackie designed afterwards, taking it yet to another level. Reminds you of Madonna and Lady Gaga as younger gens clearly got the message of how to outdo Cher, while she continues to entertain and is ever ready to reinvent herself along the way (as she taught them). What these wonderful performers have in common is not only the remarkable hard work ethic and discipline, but also a terrific sense of business. In classic fairy tale mode of rags to riches they took their burning desire initiative (there was no fairy godmother), through unwavering resolve of making their own dreams come true.